I Want SMART Rebrands!
Announcing a recent rebranding effort, I Want Smart reveals a revamped brand identity reflected through a new, bolder logo and streamlined website. The rebranding debuted late July 2015 and is part of a transition to broaden market reach and appeal to a younger, more tech-savvy demographic.
I Want Smart launched with a single purpose, to develop a user-friendly digital marketplace that connects homeowners with professional HVAC contractors and quality service. Today, the brand has grown to a large network of industry-leading HVAC contractors servicing all of northeastern Illinois.
Logo redesign was the first component of the company’s new brand identity. The new logo keeps I Want Smart’s blue and green color scheme, while introducing a more contemporary look for a sleek and modern update. Design modifications to the logo were subtle and focused on expressing the unique value proposition, while remaining consistent with the company ideals. The logo kept the existing tagline and outer circle, which both represent a total commitment to industry-best service and support of our customers.
The redesigned website (www.iwantsmart.com) incorporates the look and feel of the new I Want Smart brand and serves as a better functioning online resource for local homeowners and partnering HVAC contractors. Advancements to the website make it easier to navigate across all pages, and an update to the inquiry portal has provided easier access for homeowners, contractors and technicians to contact the company.
This rebranding effort represents the company’s evolution into a dynamic full-scale HVAC solution, with an expectation to further expand the existing network of contractors. I Want Smart looks forward to taking business to the next level in future years, while maintaining a history of quality, valuable and trustworthy service.
Learn more about the I Want Smart brand by navigating our newly launched website, and follow the Company blog for future updates, news alerts, and key tips on HVAC maintenance.